Privacy policy

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, perform analytics on Site usage to optimize our Site, and enhance your browsing experience.
• Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify and other service providers as described below.

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide products or services to fulfill our contract, process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, including abandoned cart reminders via email or SMS (if you have opted in).
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify and our marketing platform Klaviyo for purposes such as order fulfillment and marketing communications.

• Examples of Personal Information collected: name, email address, phone number, and any other information you provide.
• Purpose of collection: to provide customer support and respond to your inquiries.
• Source of collection: collected from you.

• Examples of Personal Information collected: phone number, name, and information related to your browsing or purchase activity (e.g., items added to your cart).
• Purpose of collection: to send you promotional text messages, abandoned cart reminders, and other marketing communications if you have provided explicit consent to receive SMS messages. For example, we may use your phone number to send reminders about items left in your cart or to inform you about special offers, discounts, or new products.
• Source of collection: collected from you when you opt in to SMS marketing (e.g., by providing your phone number and checking a box to consent to SMS communications) or through your interactions with the Site.
• Disclosure for a business purpose: shared with our marketing platform Klaviyo to facilitate SMS marketing and abandoned cart recovery campaigns.
• Consent and Opt-Out: By opting in to SMS marketing, you consent to receive text messages from us, which may include promotional content and abandoned cart reminders. Message frequency may vary. Standard message and data rates may apply. You can opt out at any time by replying STOP to any SMS message or by contacting us at support@unclestraps.com. After opting out, you will no longer receive SMS marketing messages, but we may still send non-promotional messages, such as order confirmations or customer service communications.

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use Klaviyo to manage our email and SMS marketing campaigns, including abandoned cart reminders and promotional messages. Klaviyo may process your Personal Information, such as your email address, phone number, and browsing or purchase activity, to deliver these communications. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/privacy-policy.
• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including Klaviyo. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

• Sending you marketing communications, such as emails or SMS messages (if you have opted in), about promotions, abandoned cart reminders, or other updates.
• Analyzing your browsing and purchase behavior to personalize your experience and improve our Site and services.
• Complying with legal obligations and protecting our rights.

Lawful Basis

• Your consent (e.g., for SMS marketing or behavioral advertising);
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

• Temporary denylist of IP addresses associated with repeated failed transactions (persists for a small number of hours).
• Temporary denylist of credit cards associated with denylisted IP addresses (persists for a small number of days).